Back when Halo3 was coming out, Mtn. Dew did a promotion with Microsoft that branded cases of soda with the Master Chief for a limited time.  It looks like they’ve returned to that marketing model, this time teaming up with Blizzard.  Check out the 30 second commercial where a couple of gals in line at the grocery store shed their human visages and duke it out in the aisles, Horde v Alliance.

In addition to being able to get hyper-caffeinated for the late-night raid sessions, players are also encouraged, if they visit the promotional website to convert their existing World of Warcraft account into a battle.net account, rewarding those who do with a US only promotional pet, the gamerfuel Battle-bot!

Users can return to the promotional site daily, in order to stock up on “fuel” for their battle-bots, because encountering a “loaded” bot of the opposite faction (red for horde, blue for alliance, just like the drinks) will initiate a battle between the two “non-combat” pets.  Pets of the same faction, when grouped two or more will link up with a lightning arc of their faction’s color.

Although I haven’t been playing much lately (Circoenn on Hyjal), I went through the process (which was rather painless) and got my very own bot on all my characters.  I’ll check back tomorrow for a case of my own virtual gamer fuel.

-SnowytheGeek